Client Overview:
The Sandwich Co. is a well-established chain of cafés and catering services that has been serving Northern Ireland and Donegal since 1990. Known for their fresh and high-quality ingredients, they have built a loyal customer base over the years. However, as their business expanded, they recognised the need to modernise their brand and digital presence to meet growing customer demand and remain competitive in the market.
Challenges:
The Sandwich Co. had an outdated website that was not optimised for online orders or mobile browsing, limiting customer engagement and online sales. Their brand identity also needed a refresh to better reflect their growth and focus on fresh catering services. They sought to modernise their look while maintaining their reputation for quality. The challenge was to create a digital platform that not only showcased their offerings but also increased online orders and brand recognition across Northern Ireland and Donegal.
Our Approach:
Create the City partnered with The Sandwich Co. to lead a comprehensive rebrand and digital transformation. Our approach involved three key components:
Website Redesign:
We rebuilt The Sandwich Co.’s website from the ground up, ensuring it was user-friendly, mobile-optimised, and integrated with an improved online ordering system. The new design enhanced the user experience, making it easy for customers to navigate menus, place catering orders, and learn about the company’s offerings. We also incorporated engaging visuals to highlight the fresh ingredients and quality behind every product.
Rebranding:
Alongside the website, we led a full rebrand of The Sandwich Co., updating their logo, colour palette, and overall visual identity. The new brand image reflects a modern, fresh, and professional look that aligns with their core values and growth trajectory.
Video Production:
To complement the rebrand and showcase their catering services, we produced a series of promotional videos. These videos focused on their dedication to fresh ingredients and high-quality catering, helping to boost brand awareness and customer confidence in their offerings.
Results:
The combination of the website redesign, rebranding, and video promotion resulted in significant business growth for The Sandwich Co. Over the past 10 years, they have experienced year-on-year growth in both their café and catering divisions. The improved online ordering system has led to increased sales, and their refreshed brand has enhanced their reputation throughout Northern Ireland and Donegal.
“Create the City has been instrumental in transforming our business over the past 10 years. From rebranding The Sandwich Co. to revamping our website, they understood exactly what we needed to stay competitive and appeal to our customers. The new site not only looks great but has significantly improved our online ordering system, making it easier for our customers and driving more business. Their video production work has also been fantastic, allowing us to showcase our catering services in a fresh and engaging way. Year after year, we’ve seen steady growth, and we couldn’t have done it without their support. Create the City truly goes above and beyond in delivering results.”
— Paul McCole, CEO of The Sandwich Co.
This collaboration has led to a stronger brand identity, improved customer engagement, and sustained growth for The Sandwich Co., marking a successful long-term partnership.
